书目详细信息
： Harvard Business Review on brand management
书目信息 机读格式(MARC)
| ISBN/价格： | 978-1578511440:CNY198.00 |
|---|---|
| 作品语种： | chi |
| 出版国别： | CN 110000 |
| 题名责任者项： | Harvard Business Review on brand management/.Harvard Business Review编 |
| 出版发行项： | Boston:,Harvard Business School Press:,1999 |
| 载体形态项： | 256页:;+图:;+21cm |
| 提要文摘： | With the increasing globalization of brands, effictive brand management in differentiating products has became more essential. This hopeful volume provides the latest strategies for maximizing the value of your brands and products. |
| 并列题名： | 哈佛商业评论之品牌管理 |
| 题名主题： | 品牌 企业管理 英文 |
| 中图分类： | H319.4:F |
| 个人名称等同： | Harvard Business Review 编 |